Somar's Radar

  A USTIN , TX – September 1 2 th , 2025 – Alex Hensley & The Heathens, the dynamic Leander -based band led by twenty-f ive -year-old singer/songwriter Alex Hensley, are proud to announce the release of their highly anticipated new single, "No More Postcards," available everywhere to day , September 12th . This poignant track serves as the second official single from their forthcoming sophomore album, Bonfire Smoke , set to release later this year.   "No More Postcards" follows the successful lead single "Too Late," offering a deeper glimpse into the raw, personal journeys that define Alex Hensley's songwriting. Known for fearlessly incorporating his life experiences into his heartfelt melodies, Hensley channels his deep passion for country music into a song that is both a reflection on the past and a step toward the future. The song serves as a lyrical sequel to "Postcards From A Ghost Town," a fan-favorite from their debut album...

In an era where streaming services, social media platforms, and digital music production tools have democratized music creation and distribution, 2025 promises to be a golden year for independent artists. If you’ve been working tirelessly on your tracks and are ready to release new music, this is your year. However, the key to success lies not just in the quality of your music, but also in the strategy you employ to market it. Here are some bootstrapping methods that have helped other independent artists grow organically and can help you do the same. 1. Leverage Social Media Wisely Social media isn’t just about posting; it’s about engagement. Create meaningful connections with your audience by sharing behind-the-scenes content, live sessions, and personal stories. Artists like Chance the Rapper and Billie Eilish used platforms like SoundCloud and Instagram to build a loyal fanbase before they hit mainstream success. You don't have to be an expert of every platform, but pick 2 that ...