Somar's Radar

In an era where streaming services, social media platforms, and digital music production tools have democratized music creation and distribution, 2025 promises to be a golden year for independent artists. If you’ve been working tirelessly on your tracks and are ready to release new music, this is your year. However, the key to success lies not just in the quality of your music, but also in the strategy you employ to market it. Here are some bootstrapping methods that have helped other independent artists grow organically and can help you do the same. 1. Leverage Social Media Wisely Social media isn’t just about posting; it’s about engagement. Create meaningful connections with your audience by sharing behind-the-scenes content, live sessions, and personal stories. Artists like Chance the Rapper and Billie Eilish used platforms like SoundCloud and Instagram to build a loyal fanbase before they hit mainstream success. You don't have to be an expert of every platform, but pick 2 that ...

Please help us reach our goal FB! Send out to your people and donate 1 dollar if you can! Please visit our webpage to... Posted by Batalla Management on  Friday, June 19, 2015

I was asked a few weeks ago what I felt was causing a certain genre of music to not gain a fan base or to not gain the recognition it once had. Although I don't claim to be an expert or to have the solution to fix this particular genre, I do have my thoughts on why there is no movement. Every genre of music goes through phases and with these phases there is a brand new twist on the foundation of what the music was created on. Many genres adapt, even if its pulling at the very core of their integrity. I believe they do this because they feel if they cannot accept the new style of music they will hinder growth among their peers. At one point in everyone's music career there has been the rejection and doubt of each ones style of music, but they continued to follow their dream and set a different standard that most follow. Being critical to the point of monopolizing one style to keep "the tradition" alive will and has always caused strife among musicians. If you d...